{"id":11866,"date":"2022-12-19T08:22:25","date_gmt":"2022-12-19T15:22:25","guid":{"rendered":"https:\/\/es.sorenson.com\/?p=11866"},"modified":"2024-01-16T12:44:51","modified_gmt":"2024-01-16T19:44:51","slug":"the-benefits-of-captioning-for-colleges-and-universities","status":"publish","type":"post","link":"https:\/\/es.sorenson.com\/en\/blog\/si\/the-benefits-of-captioning-for-colleges-and-universities\/","title":{"rendered":"The Benefits of Captioning for Colleges and Universities"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11866\" class=\"elementor elementor-11866\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33423e83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33423e83\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-128744c4\" data-id=\"128744c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0de6a0 elementor-widget elementor-widget-jet-listing-dynamic-meta\" data-id=\"d0de6a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-listing-dynamic-meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-meta meta-layout-inline\"><div class=\"jet-listing-dynamic-meta__author jet-listing-dynamic-meta__item\"><a href=\"https:\/\/es.sorenson.com\/en\/author\/oalvarez\/\" class=\"jet-listing-dynamic-meta__item-val\">Olivia Alvarez<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b37df0 elementor-widget elementor-widget-image\" data-id=\"8b37df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/es.sorenson.com\/wp-content\/uploads\/2022\/12\/The-Benefits-of-Captioning-for-Colleges-and-Universities-1024x576.jpeg\" class=\"attachment-large size-large wp-image-11867\" alt=\"\" srcset=\"https:\/\/es.sorenson.com\/wp-content\/uploads\/2022\/12\/The-Benefits-of-Captioning-for-Colleges-and-Universities-1024x576.jpeg 1024w, https:\/\/es.sorenson.com\/wp-content\/uploads\/2022\/12\/The-Benefits-of-Captioning-for-Colleges-and-Universities-300x169.jpeg 300w, https:\/\/es.sorenson.com\/wp-content\/uploads\/2022\/12\/The-Benefits-of-Captioning-for-Colleges-and-Universities-768x432.jpeg 768w, https:\/\/es.sorenson.com\/wp-content\/uploads\/2022\/12\/The-Benefits-of-Captioning-for-Colleges-and-Universities-1536x864.jpeg 1536w, https:\/\/es.sorenson.com\/wp-content\/uploads\/2022\/12\/The-Benefits-of-Captioning-for-Colleges-and-Universities-2048x1152.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42dbad98 elementor-widget elementor-widget-text-editor\" data-id=\"42dbad98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<figure>Video has transformed online, distance, and in-class learning. Higher education institutions can now provide more flexibility, allowing students to choose tools that improve their learning experience. Captioning is on the rise in higher education, proving its effectiveness for increasing accessibility and student performance across the board.<\/figure>\n\n<h2>How captions are transforming education for everyone<\/h2>\n\n<p>CART captioning\u00a0is a technology that allows students to see their instructor\u2019s speech as text on any device in real-time: helping students comprehend in a classroom setting or over video meeting software.<br \/><br \/>We also offer\u00a0closed captions\u00a0for pre-recorded video. You\u2019re probably familiar with those: the text at the bottom of the TV screen or online video that help Deaf and hard-of-hearing viewers follow along.<br \/><br \/>But a\u00a0<a href=\"https:\/\/www.streamingmedia.com\/Articles\/ReadArticle.aspx?ArticleID=131860\" target=\"_blank\" rel=\"noreferrer noopener\">2019 study<\/a>\u00a0found that 80% of those who use captions are not Deaf or hard-of-hearing. They appreciate captioning for convenience, and it helps them understand and remember content. The benefits shown in education:<\/p>\n\n<figure><img decoding=\"async\" src=\"https:\/\/es.sorenson.com\/wp-content\/uploads\/2022\/12\/The-Benefits-of-Captioning-for-Colleges-and-Universities-2-1024x683.jpeg\" alt=\"\" \/><\/figure>\n\n<h3>Reading comprehension<\/h3>\n\n<p>Students can miss critical points or take incomplete notes regardless of how clear a lecture is. Access to captions and transcripts gives students accurate study material and may encourage them to spend less time taking notes and more time actively listening and asking questions.<br \/><br \/>Captions also assist students in overcoming distractions such as poor audio quality, noisy locations, and interruptions. In fact, a University of South Florida St. Petersburg (USFSP)\u00a0<a href=\"https:\/\/www.slideshare.net\/3Play\/new-research-how-captions-interactive-transcripts-help-students-in-online-courses\" target=\"_blank\" rel=\"noreferrer noopener\">study<\/a>\u00a0found that transcripts improved the learning experience for 94% of students.<\/p>\n\n<h3>Retention and focus<\/h3>\n\n<p>Captions are an asset for all cognitive learning styles. Oregon State University\u2019s Ecampus Research Unit\u00a0<a href=\"https:\/\/er.educause.edu\/articles\/2017\/8\/a-rising-tide-how-closed-captions-can-benefit-all-students\" target=\"_blank\" rel=\"noreferrer noopener\">polled 2,000<\/a>\u00a0students across 15 universities and found that 63% of respondents said captions helped them retain information, with 14.6% reporting that captions help them retain video information when studying.<\/p>\n\n<h3>Improved test scores<\/h3>\n\n<p>Captions of classroom and video content enhance students\u2019 notetaking and are easy to repurpose into a searchable study guide to prepare for tests. The\u00a0<a href=\"https:\/\/www.slideshare.net\/3Play\/new-research-how-captions-interactive-transcripts-help-students-in-online-courses\" target=\"_blank\" rel=\"noreferrer noopener\">USFSP study<\/a>\u00a0also found that transcripts improved student test scores by 8%.<\/p>\n\n<h2>How captions are transforming accessibility for higher education<\/h2>\n\n<p>Higher education institutions fall under the classification of places of public accommodation and often receive support from the federal government.<\/p>\n\n<figure><img decoding=\"async\" src=\"https:\/\/es.sorenson.com\/wp-content\/uploads\/2022\/12\/The-Benefits-of-Captioning-for-Colleges-and-Universities-3-1024x683.jpeg\" alt=\"\" \/><\/figure>\n\n<p>As a result, most schools are subject to Section 504 of the Rehabilitation Act and Title III of the Americans with Disabilities Act (ADA), which mandate equal access and opportunity for people with disabilities. That\u2019s why most higher education institutions must provide captions to ensure students have equal access to online videos.<\/p>\n\n<p>Who benefits from equal access?<\/p>\n\n<h3>Deaf and hard-of-hearing students<\/h3>\n\n<p>For Deaf students, it\u2019s difficult to watch an interpreter and take notes at the same time.<br \/>Captions are essential for Deaf and hard-of-hearing students to understand classroom and video content. Downloading transcripts for later study makes it easy to find any information they missed.<\/p>\n\n<h3>English as a second language (ESL) students<\/h3>\n\n<p>There are\u00a0<a href=\"https:\/\/nces.ed.gov\/fastfacts\/display.asp?id=96\" target=\"_blank\" rel=\"noreferrer noopener\">4.5 million public school students\u00a0<\/a>in the United States whose first language is not English. Captions assist non-native speakers in properly comprehending crucial concepts, particularly in STEM subjects.<\/p>\n\n<figure><img decoding=\"async\" src=\"https:\/\/es.sorenson.com\/wp-content\/uploads\/2022\/12\/The-Benefits-of-Captioning-for-Colleges-and-Universities-4-684x1024.jpeg\" alt=\"\" \/><\/figure>\n\n<h2>Choosing your captioning service<\/h2>\n\n<p>Captioning services aren\u2019t all the same, there are major differences that affect accuracy.<\/p>\n\n<h3>Captioning software<\/h3>\n\n<p>Most captioning agencies use automated speech recognition (ASR) to generate captions. The software-based approach is low-cost and fast, which is why you\u2019ve probably seen captions generated this way in online videos or live television.<\/p>\n\n<p>You may have also noticed they\u2019re riddled with mistakes. ASR accuracy rates are typically between 70 and 90%, but factors like accents, names, and uncommon terminology can drive accuracy rates down. That\u2019s a major hurdle in educational settings, especially for Deaf or hard-of-hearing students who rely on captions.<\/p>\n\n<figure><img decoding=\"async\" src=\"https:\/\/es.sorenson.com\/wp-content\/uploads\/2022\/12\/The-Benefits-of-Captioning-for-Colleges-and-Universities-5-1024x683.jpeg\" alt=\"\" \/><\/figure>\n\n<h3>Live captioning agents<\/h3>\n\n<p>Sorenson employs human captioning agents to transcribe presenters\u2019 speech in real-time. With stronger language recognition and background knowledge of the subject matter, they produce captions with superior accuracy so students can see the instructor\u2019s exact words.<\/p>\n\n<p>Their ability to understand pauses and vocal cues better than computers also means our agents can format and punctuate caption text for easier reading and comprehension.<\/p>\n\n<p>Sorenson works with colleges and universities across the country to provide greater accessibility to their students and stay ADA compliant.\u00a0<a href=\"https:\/\/es.sorenson.com\/si\/scheduling\/\">Contact us<\/a>\u00a0today and get started.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Olivia Alvarez Video has transformed online, distance, and in-class learning. Higher education institutions can now provide more flexibility, allowing students to choose tools that improve their learning experience. Captioning is on the rise in higher education, proving its effectiveness for increasing accessibility and student performance across the board. How captions are transforming education for everyone [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":11867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","footnotes":""},"categories":[214],"tags":[],"class_list":["post-11866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-si"],"_links":{"self":[{"href":"https:\/\/es.sorenson.com\/en\/wp-json\/wp\/v2\/posts\/11866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/es.sorenson.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/es.sorenson.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/es.sorenson.com\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/es.sorenson.com\/en\/wp-json\/wp\/v2\/comments?post=11866"}],"version-history":[{"count":0,"href":"https:\/\/es.sorenson.com\/en\/wp-json\/wp\/v2\/posts\/11866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/es.sorenson.com\/en\/wp-json\/wp\/v2\/media\/11867"}],"wp:attachment":[{"href":"https:\/\/es.sorenson.com\/en\/wp-json\/wp\/v2\/media?parent=11866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/es.sorenson.com\/en\/wp-json\/wp\/v2\/categories?post=11866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/es.sorenson.com\/en\/wp-json\/wp\/v2\/tags?post=11866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}